Let us explore SAP CRM from view point of a core ABAP developer
CRM Processes Supported
SAP's CRM software supports 4 broad processes
1. E-Marketing: Campaign, Customer Loyalty, Personalization, Store Locator
2. E-Commerce: B2B, B2C, Order-to-Cash
3. E-Service: Service order, Complaint, Status, Tracking, Payment, Feedback,
4. Web Channel Analytics
Technical Framework
BOL and GenIal are the two parts of CRM's technical framework. Genial (Generic Interaction Layer is a generic concept and BOL is a specific concept related to CRM)
BOL: Business Object Layer: This is where the data is modeled. It contains Structures, Associations, Compositions, Aggregations. I.e. BOL provides a consistent way of data modelling. At run time BOL layer holds data. There are seven different BOL object types.
GenIal: This is a Class which communicates between BOL and DB tables. Contains code which reads the business data and loads BOL objects. They are called as Genial classes.
CRM WebUI: CRM uses BSP technology for the UI. This component is called as CRM Web UI. Software component is BSP_WD_CMPWB.
SAP provides a sample package CRM_GENIL_SAMPLE which can be used for education purpose.
More on BOL:
BOL model can be viewed at Tcode: GENIL_MODEL_BROWSER
BOL Browser: GENIL_BOL_BROWSER : Here you can test run various queries and operations provided by BOL
BOL can be any of 7 object type. Below is the list with an example each
A- Root Object : Order
B- Access Object : Order Item
C- Dependent Object : Shipment Data
D - Search Object : Order Query, Order Item Query
E - Search Result Object :
F - View Object
G - Dynamic Search Object
BOL layer is closely linked with the presentation layer. The BSP UI contexts are directly linked with the BOL objects.
More on GenIal:
The GenIal class specific to a business a scenario will inherit from root class CL_CRM_GENIL_ABSTR_COMPONENT. This class implements two interfaces, one for retrieving the model and other for getting the data.
Let us look at Sample Package to understand more
CRM Processes Supported
SAP's CRM software supports 4 broad processes
1. E-Marketing: Campaign, Customer Loyalty, Personalization, Store Locator
2. E-Commerce: B2B, B2C, Order-to-Cash
3. E-Service: Service order, Complaint, Status, Tracking, Payment, Feedback,
4. Web Channel Analytics
Technical Framework
BOL and GenIal are the two parts of CRM's technical framework. Genial (Generic Interaction Layer is a generic concept and BOL is a specific concept related to CRM)
BOL: Business Object Layer: This is where the data is modeled. It contains Structures, Associations, Compositions, Aggregations. I.e. BOL provides a consistent way of data modelling. At run time BOL layer holds data. There are seven different BOL object types.
GenIal: This is a Class which communicates between BOL and DB tables. Contains code which reads the business data and loads BOL objects. They are called as Genial classes.
CRM WebUI: CRM uses BSP technology for the UI. This component is called as CRM Web UI. Software component is BSP_WD_CMPWB.
SAP provides a sample package CRM_GENIL_SAMPLE which can be used for education purpose.
More on BOL:
BOL model can be viewed at Tcode: GENIL_MODEL_BROWSER
BOL Browser: GENIL_BOL_BROWSER : Here you can test run various queries and operations provided by BOL
BOL can be any of 7 object type. Below is the list with an example each
A- Root Object : Order
B- Access Object : Order Item
C- Dependent Object : Shipment Data
D - Search Object : Order Query, Order Item Query
E - Search Result Object :
F - View Object
G - Dynamic Search Object
BOL layer is closely linked with the presentation layer. The BSP UI contexts are directly linked with the BOL objects.
More on GenIal:
The GenIal class specific to a business a scenario will inherit from root class CL_CRM_GENIL_ABSTR_COMPONENT. This class implements two interfaces, one for retrieving the model and other for getting the data.
Let us look at Sample Package to understand more
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